{"id":86222,"date":"2024-01-25T04:30:18","date_gmt":"2024-01-25T07:30:18","guid":{"rendered":"https:\/\/asmetro.org.br\/portalsn\/?p=86222"},"modified":"2024-01-25T04:20:30","modified_gmt":"2024-01-25T07:20:30","slug":"pre-medidos-embalados-70-dos-alimentos-e-bebidas-tiveram-reducao-de-tamanho-desde-2021","status":"publish","type":"post","link":"https:\/\/asmetro.org.br\/portalsn\/2024\/01\/25\/pre-medidos-embalados-70-dos-alimentos-e-bebidas-tiveram-reducao-de-tamanho-desde-2021\/","title":{"rendered":"Pr\u00e9-Medidos (embalados):  70% dos alimentos e bebidas tiveram redu\u00e7\u00e3o de tamanho desde 2021"},"content":{"rendered":"<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"53\" data-block-id=\"2\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><strong>Pesquisa: 70% dos alimentos e bebidas tiveram redu\u00e7\u00e3o de tamanho desde 2021 <\/strong><\/p>\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">Mas o pre\u00e7o continua o mesmo. Est\u00e3o na lista sorvetes, biscoitos, leite em p\u00f3 e refrigerante<\/p>\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">Basta uma ida ao supermercado para notar que&nbsp;os tamanhos de alguns produtos diminu\u00edram, mas o pre\u00e7o continua o mesmo.&nbsp;<\/p>\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">Uma pesquisa da Kantar, empresa de dados, insights e consultoria, mostra que 70% dos alimentos e bebidas tiveram redu\u00e7\u00e3o de tamanho desde 2021 no Brasil. Na Am\u00e9rica Latina, este percuntual \u00e9 menor: 60%.<\/p>\n<\/div>\n<div class=\"wall protected-content\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"48\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">De acordo com informa\u00e7\u00f5es da Kantar, leite em p\u00f3, refrigerantes, biscoitos doces e salgadinhos s\u00e3o algumas das categorias em que os consumidores est\u00e3o levando para casa embalagens de tamanho menor.<\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">No caso dos sorvetes, o tamanho diminuiu 17% em compara\u00e7\u00e3o ao \u00faltimo ano, na Am\u00e9rica Latina.<\/p>\n<\/div>\n<\/div>\n<p>A diminui\u00e7\u00e3o do volume dos produtos com a manuten\u00e7\u00e3o do pre\u00e7o \u00e9 chamada de redufla\u00e7\u00e3o (shrinkflation, em ingl\u00eas), e est\u00e1 relacionado ao aumento da infla\u00e7\u00e3o que eleva os custos de produ\u00e7\u00e3o das empresas e diminui o poder de compra do consumidor.<\/p>\n<p>Por conta disso, muitos fabricantes consideram reduzir o tamanho para manter a m\u00e9dia de pre\u00e7os e evitar que os compradores abandonem suas marcas.<\/p>\n<div class=\"content__signa-share\" data-gtm-vis-first-on-screen920778_412=\"782\" data-gtm-vis-total-visible-time920778_412=\"100\" data-gtm-vis-has-fired920778_412=\"1\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<div class=\"content-publication-data__from\"><strong>Cr\u00e9dito:&nbsp; <span style=\"font-size: inherit;\">Ana Carolina Diniz \/ Coluna M\u00edrian Leit\u00e3o de O Globo &#8211; @ dispon\u00edvel na internet&nbsp;<\/span><\/strong><strong><time datetime=\"2024-01-24T19:13:21.279-03:00\">24\/01\/2024<\/time><\/strong><\/div>\n<div>\n<hr>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3 class=\"entry-title\"><strong><span style=\"color: #ff0000;\">Redufla\u00e7\u00e3o: Uma Nova Estrat\u00e9gia pra ENGANAR o Consumidor?<\/span><\/strong><\/h3>\n<h3><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/asmetro.org.br\/portalsn\/2024\/01\/22\/reduflacao-uma-nova-estrategia-pra-enganar-o-consumidor\/\" target=\"_blank\" rel=\"noopener\">asmetro.org.br\/portalsn\/2024\/01\/22\/reduflacao-uma-nova-estrategia-pra-enganar-o-consumidor\/<\/a><\/strong><\/span><\/h3>\n<\/div>\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<div>\n<hr>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row medium-uncollapsed content-top-image\" data-block-type=\"featured-image\" data-block-id=\"0\" data-gtm-vis-first-on-screen920778_412=\"1951\" data-gtm-vis-total-visible-time920778_412=\"100\" data-gtm-vis-has-fired920778_412=\"1\">\n<div class=\"column medium-centered medium-22 large-20 desktop \">\n<figure class=\"content-featured-figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"content-media__image\" src=\"https:\/\/i0.wp.com\/s2-oglobo.glbimg.com\/dfASQLgi_Fw8hzsS3KUJwyNPniw%3D\/0x0%3A648x1432\/984x0\/smart\/filters%3Astrip_icc%28%29\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2023\/A\/e\/xqsWgMQka06Sn2aXqbKQ\/embalagens-produtos-site-2-.jpg?resize=648%2C1432&#038;ssl=1\" srcset=\"https:\/\/s2-oglobo.glbimg.com\/8o9BiX68bpfUGS3HoQUnMTN-kVM=\/0x0:648x1432\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2023\/A\/e\/xqsWgMQka06Sn2aXqbKQ\/embalagens-produtos-site-2-.jpg 1000w, https:\/\/s2-oglobo.glbimg.com\/dfASQLgi_Fw8hzsS3KUJwyNPniw=\/0x0:648x1432\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2023\/A\/e\/xqsWgMQka06Sn2aXqbKQ\/embalagens-produtos-site-2-.jpg 984w, https:\/\/s2-oglobo.glbimg.com\/8WFPAFFe6K_5MWYFiznDgA1znMg=\/0x0:648x1432\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2023\/A\/e\/xqsWgMQka06Sn2aXqbKQ\/embalagens-produtos-site-2-.jpg 640w, https:\/\/s2-oglobo.glbimg.com\/rZj4SMhiy6IFrcqqzypaF40BjoE=\/0x0:648x1432\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_da025474c0c44edd99332dddb09cabe8\/internal_photos\/bs\/2023\/A\/e\/xqsWgMQka06Sn2aXqbKQ\/embalagens-produtos-site-2-.jpg 600w\" alt=\"Confira alguns produtos que 'encolheram' \u2014 Foto: Editoria de Arte\" width=\"648\" height=\"1432\">Confira alguns produtos que &#8216;encolheram&#8217; \u2014 Foto: Editoria de Arte OGlobo (https:\/\/oglobo.globo.com\/economia\/defesa-do-consumidor\/noticia \/2023\/09\/24\/embalagem-de-produtos-no-mercado-encolhe-mas-o-preco-continua-o-mesmo.ghtml)<figcaption class=\"content-featured-caption\">\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa: 70% dos alimentos e bebidas tiveram redu\u00e7\u00e3o de tamanho desde 2021 Mas o pre\u00e7o continua o mesmo. Est\u00e3o na lista sorvetes, biscoitos, leite em p\u00f3 e refrigerante Basta uma ida ao supermercado para notar que&nbsp;os tamanhos de alguns produtos diminu\u00edram, mas o pre\u00e7o continua o mesmo.&nbsp; Uma pesquisa da Kantar, empresa de dados, insights [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":86223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133],"tags":[],"class_list":{"0":"post-86222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/asmetro.org.br\/portalsn\/wp-content\/uploads\/2024\/01\/pre-medidos-supermercado.jpg?fit=1125%2C751&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/posts\/86222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/comments?post=86222"}],"version-history":[{"count":1,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/posts\/86222\/revisions"}],"predecessor-version":[{"id":86224,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/posts\/86222\/revisions\/86224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/media\/86223"}],"wp:attachment":[{"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/media?parent=86222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/categories?post=86222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asmetro.org.br\/portalsn\/wp-json\/wp\/v2\/tags?post=86222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}